Tadd Crayton
VP Digital / E-Commerce Strategy

Mr Crayton has over 20 years of leadership experience in e-commerce, digital and traditional Marketing.  He began his career at ARTISTdirect leading e-commerce and retail initiatives for 100+ global music and entertainment clients.  Mr. Crayton left his VP, E-Commerce role at ARTISTdirect after 10 years to become the General Manager of Loserkids, an online action sports and music direct-to-consumer retailer.  While at Loserkids, he oversaw all aspects of the business including digital marketing, fulfillment, customer support and curating the largest assortment of global action sports brands available online.  Mr Crayton joined the direct-to-fan start-up Modlife as General Manager.  He was responsible for the development and growth of a proprietary platform for bands and artists to self-manage their online stores, fan clubs, ticketing, fulfillment and more.  Mr Crayton has been at Engineered Performance Technologies for over four years.  He is responsible for the development of EPT’s digital marketing and e-commerce strategy across all brands and is responsible for Tuning Group sales and marketing programs across all channels.  Mr Crayton received his Bachelor of Business Administration with an emphasis in Marketing from Loyola Marymount University.